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September 9, 2004
By: TOM BRANNA
Editor
The Gillette Company will launch a new advertising campaign on Sept. 16 for the recently-launchedOral-B Rembrandt Whitening Strips and Oral-B Rembrandt Whitening Pen, the first co-branded productsdeveloped since the company’s acquisition of Rembrandt earlier this year. The campaign was developedby BBDO New York.Broadcast and print advertising will support the Oral-B Rembrandt Whitening Strips, and print advertisingwill support the Oral-B Rembrandt Whitening Pen. Targeted primarily toward w...
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